Yum! Is more than just a word it is also a brand. It is the brand that connects you to the food that people crave. I am sure you can remember growing up and going to the local drive thru or meeting up with friends at the local pizza parlor.
At the time, I am sure you did not know that most of those places were franchise locations. Since most of these locations had the same name (i.e. Pizza Hut), most people thought they were part of a larger chain, when in reality each location was part of the Pizza Hut franchise brand.
This is a fact that most of the customers did not think about as they were purchasing their pizza. They just know what products and services they expected to receive. When a consumer walks into a Pizza Hut franchise they expect great pizza, not a taco from their neighbor fast food location.
If you have always wanted to start a food establishment, but do not know which way to go, purchasing a franchise is an avenue to pursue. That is what the Yum! Brand brings to the table. The brand provides an independent operator the right to distribute their products while using their name.
If you purchase a Pizza Hut franchise you will have the right to use their techniques, distribute their products and trademarks. The right to do so will cost the independent owner a percentage of their monthly gross sales and a royalty fee.
They are a few additional national and international tangibles and intangibles that a franchiser provides to all of their franchisees. As a franchisee, you have the right to opt out of any of these services.
Being part of a large franchise family provides you with benefits that you would not otherwise be able to leverage. When you work with the Yum! Brands, you will set yourself apart from the rest. You have the leverage of working with a company that is responsible for some of the most successful professional brands known today.
This includes such brands as KFC, Taco Bell, Long John Silvers, A&W and the Pizza Hut franchise. Their value network reaches out to 1,200 seasoned franchisees.
They have a proven system that incorporates developmental experts and business coaches and peer networking groups which supports their franchisee at every step of the way.
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